It's SHOWTIME! - Sweet Alley (スイアレ) - New Age Idols Spotlight
Sweet Alley or stylized as スイアレ, was formed in 2019 through a project with Twin Planet agency to celebrate the 10th anniversary of Tokyo Idol Festival on August 4th, 2019.
The original group consisted of six members but one member was let go in May 2020.
As of April 2021, the group currently boasts seven members with differing personalities.
They have not released any singles or albums yet as of this writing. I will explain more in detail under the Discography Information.
Shall we get to know the members of this group?
As I mentioned earlier, there are seven members in Sweet Alley.
The members also hold video call sessions on the WithLive platform often, so if you would like to chat with them, that is one of a few places to do so...(monetary transactions required)
Under each of their profile pictures, I will link their SNS profiles where you can follow them. Also, each of them do their own personal Showroom. Most of them stream daily so you can catch a few members on at the same time. Follow them if you'd like.
Also, they each have a color designation.
Music Video / Live Video Introduction
As for music videos, they use live footage for a majority of them. They are from their first few live performances, including their first one man live on February 29th, 2020, and have the original lineup. I will showcase a couple of those and also include one from a fan channel that is a little more recent that has the current lineup in it.
For the first one, I want to share the title track of their upcoming album Jinsei wa One Chan da. This is from their performance on December 14th, 2019.
My story with discovering this group is kind of similar yet different. In the late spring 2019, I was strolling through Showroom and came across the thumbnail of a person I hadn't see at that time. They had the TIF debut moniker so it made me curious.
To be honest, I had to look back at my follows to see who it was because I was curious which one was the first.
On Showroom, you can peek into the room (not weird at all) to see who is streaming. It was Aritan / ありたん (Fukae Arie).
All I knew at that time was she was auditioning for this specific group (Sweet Alley) and that she was adorable. Something about her drew me in.
After some banter of using Google Translate and maybe some awkward English, I wanted to know more about the group and other members.
If my memory serves me correctly, some of the other members that would form the group, were streaming at the same time. I ended up in Emu-chan's room and became a fan of hers.
After watching quite a few of their showrooms day in and day out, my fandom grew more and more. I only watched from afar until I could see them perform in person. Foreshadowing at its finest.
On my most recent trip to Tokyo, I planned to see Sweet Alley perform on Christmas Eve as a bit of a gift for myself and the fact that I had told them about my plans as well. What I didn't know, is that I would get a double viewing.
They happened to be performing at the Akihabara Garage event on December 21st and I didn't even look at the artist list at the time. While groups would finish performing, I would read the schedule of who was next. I saw a familiar name that was in the katakana form. I looked them up and freaked out, on the inside.
I was pretty much up front and at that time, they were still relatively new so it was very interesting to see but they had a great setlist and I enjoyed listening to their songs, even though there was a hiccup in the setlist.
Of course afterwards, I went to meet the members and buy some two-shots and stuff. I waited in line like a good little fan like I am and met both Aritan and Emu-chan. We had some interesting back and forth between us both but I was satisfied to have seen them at least once.
Fast forward less than a week later and we met again, in a different venue, but with Christmas vibes. Truth be told, those chats were some of the most fun I have had in a while.
Since the pandemic started I resorted back to Showroom and have been chatting using WithLive when I get the chance to.
I need to apologize. You can see who my number one and number two are. I will be transparent. I don't know a lot about the other members.
Since the pandemic has been going, they release quality content on their YouTube channel and I have learned a lot more about them over time.
I can't wait until I can come back and talk in person again.
Of course, I preordered the album when it first came out and even after the postponement.
I want to disclose a note/letter to the members of the group:
To Sweet Alley members:
Thank you so much for all of your hard work that you do every day. Whether it is performing, streaming or doing privilege parties, you always have a busy schedule. I don't know if you get a day off or not. You are all so talented in your own individual ways through singing, dancing, acting or being the comic relief. Thank you all for making your fans (whether home or abroad) smile everyday. You have a large domestic fanbase that is with you at mostly every venue and will travel city to city regardless of a pandemic. I'm not quite sure about your international fanbase but I hope that it grows over time. I am looking forward to seeing you shine both on and off stage and watch you not only transform individually but also as a group. Your future is really bright to see. I hope to talk to you all more down the road. Always keep smiling! Much love and continuous support from Oklahoma USA!
I really hoped that you enjoyed reading a nice introduction to Sweet Alley. If you did enjoy, please share.
Please show them all the love and support you can regardless of where you live.
You can follow me on Twitter if you would like. You can also leave a comment as well. I don't mind.
As always, no matter wherever you are or whatever situation you may be in, Have A Great Day!